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Content Marketing & Advertising
Content marketing and digital advertising are two of the most important components of a comprehensive digital marketing strategy. In today's world, where consumers are inundated with marketing messages from all directions, it's crucial to find new and innovative ways to reach your target audience and stand out from the crowd. This is where content marketing and digital marketing come in.
Why It’s Important
Content marketing (like blogging) helps establish you as a trusted authority/resource in your field. The information produced and shared increases the odds that your website reaches your target audience and that you build an ongoing relationship with them. How often and regularly you post matters a lot when you’re engaging in content marketing. It’s one of the hardest things to keep up with, especially for anyone with an already-packed schedule – which is why so many high-profile individuals and businesses turn to experts to help them produce and manage the process.
Regularly producing valuable and original content can also improve your search engine rankings increase brand awareness, and improve your conversion rates.
How Content Marketing Is Done
Content marketing tends to follow a process akin to the following:
- Define your target audience: Before you start creating content, you need to define your target audience. Who are you trying to reach, and what are their needs and interests?
- Develop a content strategy: Once you have defined your target audience, you need to develop a content strategy that will help you reach them. This includes identifying the types of content you will create, the channels you will use to distribute your content, and the frequency with which you will publish new content.
- Create valuable and relevant content: The next step is to create valuable and relevant content that provides solutions to the problems your target audience is facing. This is primarily done with blog posts, but is also shared as videos, infographics, e-books, and more.
- Distribute your content: Once you have created your content, you need to distribute it through the channels you have identified in your content strategy. This can include your website, social media profiles, email and text campaigns, and more.
- Measure and optimize: Finally, you need to measure the success of your content marketing efforts and make adjustments as needed. This includes tracking your traffic and engagement metrics, analyzing your search engine rankings,
PPC
Pay-per-click (PPC) search and display ad campaigns are forms of digital advertising.
- In PPC search advertising, you bid on keywords related to your products or services, and your ads are displayed in search results when those keywords are searched for.
- In PPC display advertising, you pay to place display ads on websites and other digital
platforms, and you’re charged each time your ad is displayed.
Google Ads and Microsoft Ads
(fka Bing Ads) are two of the largest PPC advertising platforms in the world, offering both search and display PPC advertising opportunities with a variety of targeting and bidding options.
Google Shopping
Google Shopping is a form of PPC advertising that allows businesses to list their products in the Google search results and reach potential customers who are searching for products like theirs. With Google Shopping, businesses can upload product information, including images, descriptions, and prices, and their products will appear in the Google shopping results when
relevant keywords are searched for. This allows businesses to reach their target audience in a highly visible and effective way and to drive sales directly from the search results.
Social Media Ad campaigns
Social Media ad campaigns are a form of digital advertising that allows businesses to create ads targeted to specific demographics, interests, and behaviors. This method has real sticking power because it can engage with your target audience in a highly personalized and engaging way. Social media ad campaigns can take many forms, including image and video ads, carousel ads, and more, and they can be used to drive brand awareness, website traffic, and sales.
Social Media Ad Campaigns
Social Media ad campaigns are a form of digital advertising that allows businesses to create ads targeted to specific demographics, interests, and behaviors. This method has real sticking power because it can engage with your target audience in a highly personalized and engaging way. Social media ad campaigns can take many forms, including image and video ads, carousel ads, and more, and they can be used to drive brand awareness, website traffic, and sales.
Email & Text Campaigns
With email campaigns, individuals and businesses can create and send newsletters, promotional offers, and other types of content to their subscribers, and they can track the success of their campaigns through metrics such as open rates, click-through rates, and conversions.
Text campaigns, also known as SMS (short message service) campaigns, allow businesses to reach their target audience through text messaging. With text campaigns, businesses can send text messages to their subscribers with promotions, updates, and other important information. Text campaigns are highly personal and engaging, and they have a high open rate, making them an effective, contemporary way to reach your target audience and drive results.
Both email and text campaigns are highly targeted, and can be used to drive brand awareness, website traffic, and sales, as well as be integrated with other digital marketing channels, such as social media and PPC advertising, to create a comprehensive and effective comprehensive digital marketing strategy.
Content Mangement & Influencers
Whether you’re looking to reach your target audience through content marketing, PPC search and display advertising, or social media ad campaigns, it’s crucial to have a strategic and data-driven approach. At Sarah Rayer Consulting & SEO we have the expertise and experience to help you succeed in the digital world, and we offer a range of content marketing and advertising solutions to help you reach your target audience and achieve your goals. Contact us today at (786) 812-5276 or Send us a message to learn more.
