When setting up local SEO and managing Google My Business (GMB) listings for a business, it’s essential to cover various aspects to enhance local visibility. Here’s a comprehensive service list for local SEO and setting up listings:

1. 1. 1. 1. Keyword Research: Identify relevant local keywords to target in your content and GMB profile.
      2. Google My Business (GMB) Optimization:
         • • Create or claim your GMB listing.
           • Ensure accurate business information (name, address, phone number, website URL, business hours, etc.).
           • Add high-quality images and videos of your business.
           • Write a compelling business description with relevant keywords.
           • Select the correct categories for your business.
         • • Enable messaging, bookings, and other GMB features.
      3. Local Business Listings:
         1. • Create and optimize business listings on major directories (Yelp, Bing Places, Apple Maps, etc.).
            • Ensure NAP (Name, Address, Phone Number) consistency across all listings.
            • Use schema markup to provide search engines with structured data about your business.
         2. Website Optimization:
            • Optimize website content for local keywords and ensure mobile-friendliness.
            • Create location-specific landing pages if your business operates in multiple areas.
            • Implement local structured data markup.
         3. Local Citations Building:
            • Build citations from reputable local directories and websites.
            • Ensure consistency and accuracy of business information across citations.
         4. Local Reviews Management:
            • Encourage customers to leave reviews on GMB and other relevant platforms.
            • Monitor and respond to reviews (both positive and negative) in a timely and professional manner.
         5. Local Link Building:
            • Acquire high-quality backlinks from local sources such as local news sites, community organizations, etc.
         6. Social Media Optimization:
            • Maintain active profiles on social media platforms, especially those popular in your locality.
            • Engage with the local community and share relevant content.
         7. Local SEO Audits:
            • Regularly audit your local SEO efforts to identify areas for improvement and ensure compliance with best practices.
         8. Google Maps Embedding:

• • • • • Embed Google Maps on your website to help customers find your business easily.

1. 1. 1. 11. Tracking and Reporting:

• • • • • Set up Google Analytics and Google Search Console to track website traffic and performance.
        • Provide regular reports to clients showcasing key performance metrics and improvements.

1. 1. 1. 12. Local Advertising:

• • • • • Consider running local PPC campaigns or geo-targeted ads to enhance local visibility.

Remember, each business may have specific needs, so tailor these services according to the business’s goals, target audience, and local market competition. Additionally, staying updated with changes in local SEO algorithms and strategies is crucial for maintaining and improving rankings over time.